Special Room Rates Offered
Corporate / Commercial Rate, Group Rate, Promotional Rate, Incentive Rate, Family Rate, Package, Complimentary Rate.
Special room rates are offered by hotels to cater to specific segments or situations. Here are some examples of special room rates:
Corporate / Commercial Rate:
This rate is offered to corporate clients or companies with a negotiated agreement with the hotel. It is typically lower than the standard rack rate and may include additional benefits such as complimentary breakfast or Wi-Fi. Corporate rates are often based on the volume of business or the duration of the contract.
Group Rate:
Group rates are offered when a hotel receives a booking for a large number of rooms from a single entity, such as a conference, wedding party, or tour group. Group rates are negotiated in advance and may include discounts or special perks for the group, such as meeting room facilities or group meals.
Promotional Rate: Promotional rates are temporary discounted rates offered to attract customers during specific periods or events. These rates are often advertised through various marketing channels, such as the hotel’s website, social media, or travel agencies. Promotional rates can be targeted at specific market segments or designed to fill occupancy during off-peak periods.
Incentive Rate: Incentive rates are offered to incentivize specific groups or individuals to stay at the hotel. This could include discounted rates for loyalty program members, travel agents, airline employees, or government officials. Incentive rates can be a way to build and maintain relationships with key stakeholders or to drive repeat business.
Family Rate: Family rates are designed to accommodate families traveling with children. These rates often include larger rooms or suites with extra bedding options. Family rates may also offer discounts or special amenities for children, such as complimentary meals or access to recreational facilities.
Package: Packages combine room rates with additional services or experiences. Examples include bed and breakfast packages, spa packages, or romance packages. Packages can provide value to guests by bundling multiple services at a discounted rate.
Complimentary Rate: Complimentary rates are offered to select individuals or groups at no charge. This may include VIP guests, travel industry professionals, or media representatives. Complimentary rates are usually offered in exchange for promotional exposure or as a gesture of goodwill. These special room rates are tailored to specific market segments or situations, allowing hotels to attract and accommodate a diverse range of guests while maximizing revenue and occupancy levels
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